![]() ![]() When your entire company is working from the same design inspiration you’ll have a consistent approach across your brand identity, website design, packaging and other marketing materials. allowing self-expression and signature style.Rather than limiting creativity, they offer creative freedom by In research published in the Journal of Business Research, Mood boards were found to support brand coordination by When you bring everything together in a mood board it’s easier to see if everything flows and complements the other areas of the brand. You might fall in love with a pattern that carries a different visual energy than the photography style you’ve chosen. But did you know that there’s such a thing as a happy font? Fonts have subtle (and not so subtle) personalities and traits that can affect not only how we feel but even how we perceive what we’re reading.Ĭhosen in isolation, colours that you like might not go with fonts that you like the look of. You might have heard of colour psychology and know that colours have the ability to evoke universal thoughts and feelings. It provides the overarching vision for a visual identity that communicates the deeper goals of your business. Your mood board is the first step in creating a consistent brand identity design. Read More: Build a brand strategy in 10 steps You can create different branding mood boards for new campaigns, programmes or products, you can create mood boards for sales pages, website design and micro sites or apps. Once you have created your brand you can use mood boards to inspire and guide different creative projects in your business including: Once you’ve created your brand strategy you can expand on your brand essence and start to pull together visual inspiration that fits with how you want your brand to look and feel. Before you start to gather inspiration and create your mood board you need to sit down and do the brand strategy work that underpins ‘why’ your brand should and feel a certain way. YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.Although most people make the mistake of starting their brand exploration with a mood board, it’s not the first step in your branding journey. YouTube sets this cookie to store the user's video preferences using embedded YouTube videos. Youtube sets this cookie to track the views of embedded videos on Youtube pages. YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface. Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile.ĭ sets this cookie to determine if the user's browser supports cookies. ![]() Pinterest set this cookie to group actions for users who cannot be identified.įacebook sets this cookie to show relevant advertisements by tracking user behaviour across the web, on sites with Facebook pixel or Facebook social plugin. These cookies track visitors across websites and collect information to provide customized ads. Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.Īdvertisement cookies are used to provide visitors with relevant ads and marketing campaigns. ![]() This cookie is used for create and storing unique user ID. YouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data. Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services. Google Analytics sets this cookie to store and count page views. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. Cookie deletes when a visit is over.įacebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website. This cookie is used to store datas within a session. Inspectlet sets this cookie for review solicitors to store data regarding mouse position, clicks, scrolls, and highlighted elements. Inspectlet sets this cookie to know if this user is a new visitor or a returning visitor. These cookies are needed to accurately understand how visitors are navigating the website. Inspectlet sets this cookie to keep track of session information. Inspectlet sets this cookie to record statistical data on users' behavior on the website and also uses it for internal analytics by the website operator. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. ![]() Analytical cookies are used to understand how visitors interact with the website. ![]()
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